Clinique is a premium brand that was created in 1968. But how did it happen that today the brand is one of the most popular and successful with makeup products (now also decorative) in the world? Clinique was the first concern to test its products from an allergic point of view. In this regard, their cosmetics were and still lack perfumes. In collaboration with dermatologists, the brand has always put on well-groomed skin, not masked imperfections. Their idea is based on the belief that the most important step is effective and thorough skin cleansing, sun protection, exfoliation of the dead epidermis and, of course, hydration. The brand was the first in the history to present individual consultations with the selection of funds, and today this idea continues by creating a series of products of the Three Step System. Cosmetics should pay due attention to skin analysis and focus on the basic principles of appropriate skin care for the face and eye area.